Resume
2008 to 2009
St. John Sun Times
St. John, USVI
Art Director
Art direction, design and production of weekly publication,
promotional matereials and merchandise.
2007 to 2008
Esportia International
Duarte, CA
Senior Package Designer
Art direction, design and production of Packaging, Hang Tags
and Promotional materials for men’s and women’s Activewear, Sleepwear
and Undergarments.
1998 to 2006
Mattel Toys
El Segundo, CA
Senior Package Designer
Art direction, design and production of National / International Hot Wheels products.
Involved in every phase of package development including creation of line look,
logo design, Illustration, trade dress, branding elements, naming, structure design,
photo direction, costing, scheduling, negotiating with vendors and collaborating with
marketing and our partners in Hong Kong.
*Designed packaging for the highest grossing Hot Wheels product on three
consecutive years, one of which was the highest grossing product of all of
Mattel that year.
1989 to 1998
AdVention
Hermosa Beach, CA
Creative Director / Principal
Creative direction, design and production of National and Regional
Advertising, Collateral, Corporate ID, Point of Purchase and Packaging.
Involved in every phase of creative / production process.
Client list: ABBA Hair Products, Budweiser, Cafe 50’s, Daniel’s Jewelers, Disney Consumer
Products ( Angels Baseball, ESPN, X-Games and Mighty Ducks ), Dreamgirl Lingerie,
Ed Debevics, Eco Cafe, Fitigues, FOX ( Simpson’s Style Guide ), Fitness Associates,
May, Skat Auto Parts, Snow Valley, Sports Media.
1988 to 1989
Salisbury Communications
Torrance, CA
Designer / Studio Manager
Design and production of Entertainment Advertising, Packaging and
Consumer Advertising. Coordination and production direction of illustrators and
Freelance
Activate Media Group • Big Planet • Esportia • Innovage • Jakks Pacic • Mattel • McHale Design
Port of Long Beach • Spin Master • Splash • Welcom Products
Larry Safady 310 251 1909 • iggyjuana@gmail.com • 1136 w. 161st. street, Gardena Ca 90247