Steve_R           Represented by Arrowmac 714.641.1260

Resume

2008 to 2009

St. John Sun Times

St. John, USVI

Art Director

Art direction, design and production of weekly publication,

promotional matereials and merchandise.

2007 to 2008

Esportia International

Duarte, CA

Senior Package Designer

Art direction, design and production of Packaging, Hang Tags

and Promotional materials for men’s and women’s Activewear, Sleepwear

and Undergarments.

1998 to 2006

Mattel Toys

El Segundo, CA

Senior Package Designer

Art direction, design and production of National / International Hot Wheels products.

Involved in every phase of package development including creation of line look,

logo design, Illustration, trade dress, branding elements, naming, structure design,

photo direction, costing, scheduling, negotiating with vendors and collaborating with

marketing and our partners in Hong Kong.

*Designed packaging for the highest grossing Hot Wheels product on three

consecutive years, one of which was the highest grossing product of all of

Mattel that year.

1989 to 1998

AdVention

Hermosa Beach, CA

Creative Director / Principal

Creative direction, design and production of National and Regional

Advertising, Collateral, Corporate ID, Point of Purchase and Packaging.

Involved in every phase of creative / production process.

Client list: ABBA Hair Products, Budweiser, Cafe 50’s, Daniel’s Jewelers, Disney Consumer

Products ( Angels Baseball, ESPN, X-Games and Mighty Ducks ), Dreamgirl Lingerie,

Ed Debevics, Eco Cafe, Fitigues, FOX ( Simpson’s Style Guide ), Fitness Associates,

May, Skat Auto Parts, Snow Valley, Sports Media.

1988 to 1989

Salisbury Communications

Torrance, CA

Designer / Studio Manager

Design and production of Entertainment Advertising, Packaging and

Consumer Advertising. Coordination and production direction of illustrators and

Freelance

Activate Media Group Big Planet Esportia Innovage Jakks Pacic Mattel McHale Design

Port of Long Beach Spin Master Splash Welcom Products

Larry Safady 310 251 1909 • iggyjuana@gmail.com • 1136 w. 161st. street, Gardena Ca 90247

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