PERSONALPROFILE
I can’t imagine doing anything other than graphic design in some form or another. Whether
it has been for a large corporate organization, privately owned business, small company or
college, design is what I’ve done and its who I am.
My strengths lie in an obscure combination of being successful in both left- and rightbrained
demands. As a designer, I create, communicate and bring to life the objectives of
a creative brief. As a director, I’ve needed to understand budgets, organizational duties and
staff personalities. Brought together, it has presented some very interesting challenges that
have helped to shape my career, and have allowed me to grow and thrive as a designer and
creative director.
CAREERHISTORY
Valeant Pharmaceuticals Aliso Viejo, CA — May 2008 to February 2011
Marketing Creative Manager, U.S. Cosmeceuticals
Working exclusively with the marketing group for Kinerase, a prestige skincare line, I worked
closely with the marketing group to help them to achieve their goals of communicating the
look, feel and messaging for Kinerase. The work began as collateral in the form of product
brochures and posters, email efforts and promotions and support in the redesign of the
website. It then evolved into exclusive kits, creating packaging for retail partners Sephora,
Ulta and Nordstrom. Following the success of these efforts, the entire packaging lines
for Kinerase retail and the physician-exclusive channel were brought in-house. I became
responsible for over 60 skus. Along with the packaging, I became instrumental in marketing
strategies for the line, working more closely with marketing and retail to satisfy the demands
of all promotions at a national level. For retail this included all in-store materials including
advertisements, shelf strips, end-cap displays and educational materials and assets.
With this success for Kinerase as an in-house entity at Valeant, I was then asked to manage
all packaging and marketing materials for Kinerase Canada. All materials created were to
include the English and French translations, and needed to remain true to the line and its
direction for the campaign. I worked with a translator and Health Canada to assure proper
guidelines were followed for OTC products distributed throughout Canadian outlets.
In 2009, Valeant acquired Hissyfit, a cosmetic brand which included 4 skus. I was once
again asked to take on marketing materials and the packaging line. The goal was to grow
this brand, which had now acquired the partnership of a makeup artist who had been
working with Oprah Winfrey for the past 25 years. Their vision was to create a unique line
of products through exclusive channels. During this time. I have worked closely with the
Hissyfit marketing group on product launches, marketing collateral and packaging. The line
has been expanded to currently distribute 11 skus, and has premiered on QVC.
The Kinerase brand continues to expand as it prepares to launch a new line, which I have
worked closely on. This includes a new look for its line of packaging, as well as all marketing
collateral for mass retail. This would include advertising, in-store display and promotions.
In support of all four lines, I work with vendors ranging from photographers and printers,
to website management and fulfillment. I maintain asset libraries for all lines, and contract
agencies and freelance support whenever necessary. I have been awarded 3 national design
awards in both marketing collateral and packaging while in my current position.
Continuing Medical Education [CME], Inc. Irvine, CA — 2003 to May 2008
Creative Director
The creative department at CME was an in-house department of 10 designers and
production coordinators which I managed. We worked toward servicing the marketing
department in their mission of bringing medical education to the health care professional.
We were responsible for creating meeting invitations, trade ads, brochures, syllabi, posters
and signs, meeting premiums, educational CDs and websites for Symposiums and regional
Congresses.
In managing the staff, I functioned as the Director to facilitate performance appraisals,
training, distribution of work load including maintenance of the production schedule and
finally, art direction. I worked closely with two art directors to effectively serve the print and
web areas for the company’s clients, and with two production coordinators to deliver the
finished goods.
I developed a creative brief for the sales team and external clients; implemented a project
tracking system for all jobs; regenerated company branding by redesigning all corporate
logos; and created a style guide for consistency in company branding. One of the larger tasks
was the redesign of the company’s website, which included art direction, site navigation,
team development and web marketing to reposition the website as a leader in health care
education.
Budgetary responsibilities included department assets, resources and tools, contractors,
freelance designers, functions and liabilities, and payroll records.
A partial list of clients that I worked with included AstraZeneca, Bristol-Myers Squibb
Company, Forest Laboratories, Inc., Janssen, L.P., Eli Lilly and Company, Pfizer
Incorporated, sanofi-aventis, U.S., Takeda Pharmaceuticals and Wyeth Pharmaceuticals.
ADDITIONALEMPLOYMENT HISTORY
PSB Integrated Marketing Lake Forest, CA — 2001 to May 2003
Marketing Art Director
I was responsible for the creative and management services of the marketing communications
department. The main objective was to promote PSB to the banking and financial
institutions on a national level.
Texas Instruments Tustin, CA — 1999 to September 2001
Senior Graphic Designer, Storage Products Division
Working directly with the Art Director for the department, we created marketing materials
for the Storage Products division, including special promotions, advertising, and corporatesponsored
marketing collateral.
Platt College Newport Beach, CA — 1993 to May 1999
Graphic Design Instructor; Computer Graphic Design Instructor; Senior Staff Agency Designer
I taught three levels of the graphic design program while at Platt — Introduction to Graphic
Design; Introduction to Computer Graphic Design; and Advanced Computer Graphic
Design. I also worked part-time for the in-house advertising agency to assist in the marketing
and promotion of the 3 Southern California campuses. I served as Graduation Chair for
two years and was a member of the Acceptance Committee for prospective students seeking
admission to the college.
MILESTONES
20 years
in the design industry
14 years
working with design programs
12 years
maintaining freelance clients
5 years
as a graphic design instructor
ACCOLADES
AMERICAN GRAPHIC DESIGN AWARD
Excellence in corporate advertising — December 2007
AMERICAN PACKAGE DESIGN AWARD
Excellence in packaging design — March 2009 , July 2010
AMERICAN GRAPHIC DESIGN AWARD
Excellence in marketing collateral
— July 2010
EDUCATION
Platt College, CA - Bachelor of Arts
ORANGE COAST COLLEGE, CA - Associate of Arts
collateral
A list of references, portfolio and/ or samples can be provided upon request